Berkeley Political Review's Senior Staff came up with a novel idea to increase the Daily Cal's advertising revenue: allow adult advertising. Open the floodgates and let a thousand escort ads flow.

Don't think I'm kidding. Desperate times call for desperate measures, and the Daily Cal's ad crunch is desperate. Adult advertising is a steady source of revenue, not affected by cyclical downturns, or possibly even counter-cyclical. I'm sure they'd jump at the chance to advertise directly to Cal's many Fraternity boys. Certainly the DC would face some flack, but when pathetically small papers are the alternative, I'd jump at this.

Speaking of the Daily Cal, would it kill them to put their Corrections online? Especially when they have an article that requires four corrections.

Here's a free story for them, too: The Bear's Lair is struggling financially, kept afloat mainly because it's owned by Jupiter's. Send some new reporter to get at the financial records and see just how bad it is.Email This Post!