Some of us make a difference at Cal by chairing groups or running for office. I'm going to make a difference by bringing a Krispy Kreme to Berkeley.

The more I think about it, the more I realize how completely insane it is for Cal to not have a Krispy Kreme-- and how this is the perfect time for one to set up shop. There's lots of empty stores in and around Telegraph at the moment. I recommend Krispy Kreme set up shop in the abandoned store that is Cafe Berlin, but I can think of at least two other spots offhand that would be perfect for donut-y goodness.

I doubt the City Council would be too condemnatory of the concept, since the company would be moving into an existing building with few modifications. They might have the usual concerns about a Chain moving into town, but I'm sure the heat Calstuff would give them would cause them to run back to Council to approve it.

I can't see the franchise being a financial loser here. When non-profits drive to Union City and back to sell expensive $1 donuts, and when I make regular 8 block round trips to the local Andronico's to buy some of their Krispy Kreme goodness, I think they'll be okay. Especially when Mrs. Stupid Fields cookies seems to do fine.

The losers would be the aforementioned non-profits, who need a new gimmick anyway, and the existing donut joints. Sorry, King Pin, but your brand of over-doughy by-the-book donuts does not do it for me. If you had invested in an actual custard filler machine instead of lazily cutting open a longbar and spreading custard, I would be more sympathetic. I wish you the best in the face of actual competition, but I shed no tears for you.

Let it be known: I will bring a Krispy Kreme to Berkeley. But I need your help! E-mail me if you want to be part of the Calstuff Donut Brigade. We will overcome. I've set up a Yahoo Group here. Join.



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